The core principle of ELLIKER is fostering a healthier connection between people and nature. The brand provides the tools to transition seamlessly between urban and outdoor settings.

To tell this story authentically, ELLIKER has enlisted three community members—Luke Butler, Harry Hulme, and Maymana Arefin—who embody its ethos for the Spring/Summer ’25 campaign

Luke Butler, a bikepacker, moves through the landscape with a sense of freedom, finding rhythm in the trail and purpose in the journey.

Navigating dense forests and open clearings, he searches for the perfect spot to set up camp for the night. Bikepacking allows him to cover ground while staying deeply connected to his surroundings, each turn revealing something new.

With ELLIKER’s new bike bags in tow, he packs light but smart, carrying only the essentials for an overnight stay—embracing the simplicity of life outdoors.

Maymana Arefin, a naturalist, moves through the forest with quiet curiosity, tracing the unseen connections between flora, fungi, and people.

She wanders through the undergrowth, pausing to identify fungi, explaining their delicate role in the ecosystem, and revealing how nature and humans exist in constant dialogue. What seems like a simple walk becomes something deeper—a moment of mindfulness, a lesson in observation. With ELLIKER bags carrying her well-worn field guides, she moves hands-free, fully immersed in the slow art of discovery.

Harry Hulme, a wild swimmer, seeks out cold waters as a way to reset—finding clarity in the shock of the plunge and renewal in the rhythm of the river.

At one of his favourite spots, he dives in without hesitation, embracing the chill as part of the experience. Immersing himself fully, he shows us how wild swimming is more than just a dip—it’s a moment of stillness, a test of endurance, a connection to something bigger. With ELLIKER swim shorts and gear close by, the shoot captures the raw simplicity of water, movement, and the quiet thrill of the outdoors.

The Spring/Summer ‘25 collection launches on March 4th via ELLIKER’s online store and select stockists in the UK, Japan, Europe, the USA, and Australia. To celebrate, a launch event will be held at Kiosk N1C on March 11th from 18:00 to 21:00, offering an opportunity to experience the collection firsthand.